Were you aware that the majority of people who download your app will only use it for about 6 months? That question does a great job of highlighting the biggest problem in the mobile app industry, retention. So if you want to achieve any success in this market you must focus your attention on making sure that you app remains relevant past the 6 month mark.
It is very important to have an effective app marketing campaign to help you attract users and generate revenue. If you would like some help with your app marketing, check out these tips to help you get started:
1. Determine The Personality of Your App Marketing Campaign
App promotion through marketing can be very time consuming and if your plan isn’t effective, you will end up wasting a lot of time. The best way to ensure that you are productive as possible is to create a personality for your campaign that will attract your target demographic. For example, if you were marketing a hidden jewel game to teenagers, you would use a different marketing tactic than you would if you were promoting a reminder app for a work-at-home mom. To help you determine the perfect personality for your app marketing campaign, make use of visioning techniques and brainstorming to figure out the preferences of your typical user.
2. Price Your App Carefully
Research indicates that the number of downloads increases for apps who have reduced their prices. In addition, the apps that get the most downloads overall are either free or freemium; the freemium model uses in in-app purchases to make money. The personality of your brand, as well as the type of app will dictate your pricing model. For example, it doesn’t make sense for a reminder’s app to obtain in-app purchases. If you still can’t decide how to price your app, perhaps you should consider this; over 70% of App Store Revenue in February of last year came from in-app purchases.
3. Show Love To The International Market
With just a few easy changes, it might possible for your app to be marketed on an international scale. Pay attention to trends in the various markets to determine if your app will be able to gain popularity there. For example, if you notice that your app category is trending in China, create a Chinese language version to achieve to your potential users.
The Bottom Line
Because of the rising number of apps on the market, app promotion through marketing has become very important. To succeed in this market, advertisers will have to develop more specific app marketing strategies to attract new users. Making use of the above tactics will help you build an effective app marketing plan. Contact us today so that we can get started on your app marketing strategy today!
