Published on October 6th, 2017 | by Suresh Kumar
Benefits of mobile app marketing to a business
Mobile devices are virtually owned by everybody. Phones have never been this useful to us. The technologies implemented in making smartphones have greatly increased the functionality of phones. Traditional phones were limited to making calls and sending text messages. For smartphones, they are able to run whole lot applications making them even better and effective for communication.
With the technological changes implemented in phones, businesses have been trying to explore the benefits offered in marketing and advertising. With a mobile app, a business is able to flawlessly link and interact with their customers. Because of that, Mobile apps are increasingly becoming an integral part of a modern day business. As a result, Mobile App Development Companies are increasingly developing new apps to suit the business needs of companies.
Benefits of mobile app to a business:
I. Creates more value
There are businesses that have created loyalty programs with their apps to reward their customers. The more times you interact with the app or the business, the more points you get which can be redeemed to buy real products with the business.
II. Better and effective communication
Communication is an important asset in every business. Through the interactive communications platform provided by apps, it builds trust with your product. This can only mean more downloads and more sales. Also, a great number of people have smartphones which can be reached at once.
III. Cost effective
Just think of other marketing and advertising channels available including paper newsletter and you will appreciate how cheaper mobile apps are in marketing.
Having seen the various benefits of mobile apps and the demand that exists, the next problem that usually a mobile app development company would face is how to get as many people as possible to download their application. Normally, the more the people are exposed to and download your apps, the more successful your app and business will be.
For that reason, App marketing therefore becomes a necessity for any app developed or app developer.And that is where the services of our app marketing company are required. We have specialised in that area.
When we are contracted by your business for App marketing, we make sure that your apps are available in various app stores including Mac App Store, Amazon App store, Google Play market and iOS App Store.
The benefits of using our service for your App marketing needs:
a. We are experienced
Over the years, we have done a lot of app marketing for various businesses or clients which have been a great success. We have greatly built trust in our service; expect same professionalism and success with your mobile app.
b. Marketing prices
Our prices are generally cheaper and commensurate with the tangible results we provide. Often you will find companies that charge higher amounts on marketing but deliver little value for your company’s product. Cheaper doesn’t always mean high quality, we are the exception.
c. Results are guaranteed
As had already been insinuated, because of our experience, we have learnt that the only way to build a successful relationship with the customer is through delivering on their goals. We promise or commit to what we can deliver.
- General App marketing process
- Preliminary consultation
This is the first point of contact with the client. We are able to familiarize with each other. We keenly listen to the client demands or needs and the client is also able to seek for any clarifications he or she may have.
- Setting Goals-At this stage, we use the client’s Key Performance Indicator (KPI) to inform the marketing strategies we will adopt for the client’s success.
- A Proposal is developed through the input of the customer /client to show the execution plan for achieving the goals set earlier.
- Brainstorming-this is where detailed work starts with our client. We look for strategies you have employed before, which worked and which did not. We come up with relevant keywords apart from other many ideas.
- Strategy to execute the marketing plans.
- Execution and monitoring the workings of the plan and making any necessary adjustments required. We come up with detailed reports which we use and may be used by the client to inform us at present and in the future.