In this World of apps the first place to promote your app is the App store itself. It is illustrated that most apps about 65 % are simply downloaded through a search in the Apple App Store or Google Play where millions of visitors are searching for new apps to install on their smartphone.
You can increase your app downloads with these 5 tools to promote your app.
App Store Search optimization (ASO)
It is experienced that better position in the search engine results page could give your app downloads a boost. More similarly apps that won’t show up in the search results will hardly get noticed. And it is better idea to take your app store optimization (ASO) and begin optimizing your app for a good search result in the stores. There are many similarities between optimizing an app and optimizing websites for a good search result, including the use of titles, keywords and descriptions.
You can search Ads in the App Stores
App store advertising (ASA) takes your app promotion beyond organic search results in the app stores. By suing app store advertising you can run your own paid advertising campaign for your app in the stores. When a user searches for an ‘educational app’ in the app store your app shows up on top of the list. Google introduced mobile app advertising campaigns for the Play Store with its well-known advertising program AdWords and Apple also launched their Search Ads for the App Store.
Key factor of Social Media Advertising
Facebook business provides the option to set up advertising campaigns for both Facebook and Instagram. Facebook primarily reaches a large audience and quality way to target the right people. You can choose your audience by interest, age or location or even upload a contact list of your own customers to target.
On Instagram you can qualitatively use several photos and videos in various ads to inspire people to download your app. It also offers precise targeting options.
Twitter is a best option to increase your app installs. More that 80 percent of Twitter users are on mobile and, latest study tells us that they have used 24 percent more apps in the past day than the average smartphone user.